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03 Jul 08

Bourbon producers see amber-coloured future
By Bruce Schreiner, THE ASSOCIATED PRESS

LAWRENCEBURG, Ky. - To Wild Turkey master distiller Jimmy Russell, the piercing sounds of a warehouse rising in the Kentucky countryside are the sounds of prosperity.

"As long as you see work going on - and the construction, and increasing your size - you know your business is doing well," said Russell, who started working for the bourbon maker in 1954.

Distillers are expanding their bourbon production and storage and dispatching sales teams around the world, bullish for a traditionally Southern U.S. beverage gaining popularity worldwide. Surging exports, the weak U.S. dollar and rising popularity among younger Americans are driving the boom.

"It's an exciting time to be in the bourbon business," said Max Shapira, president of Heaven Hill Distilleries Inc., a family-owned liquor company based in Bardstown. "Most of the time that I've been in the business - up until about the last 10 years - everybody was trying to consign the bourbon category to that great liquor store in the sky."

Heaven Hill recently spent nearly US$4 million boosting capacity 50 per cent at its distillery in Louisville, where it makes Evan Williams and Elijah Craig bourbons.

Wild Turkey, part of beverage company Pernod Ricard SA, based in France, sold more than one million cases worldwide last year for the first time. Its $36 million expansion near Lawrenceburg will nearly double its production.

The distillery at Jack Daniels Tennessee Whiskey in Lynchburg, Tenn., is about to undergo a nearly $6 million addition to install nine more fermenters.

Maker's Mark is preparing for a second expansion. And Jim Beam, the world's biggest bourbon maker, is in the midst of a $70 million expansion in Kentucky. Beam and Maker's are part of Fortune Brands Inc.

International expansion in this quintessentially American segment is more than offsetting the pinch of rising grains and fuel costs. Grain accounts for a fraction of the overall cost of making bourbon, even though it's made from a mix that must be at least 51 per cent corn.

Eric Schmidt, research director at Beverage Information Group, formerly known as Adams Beverage Group, said much of the sales growth has been in higher-priced small-batch and single-barrel products.

"Younger consumers are interested in drinks that were, you might say, their grandfathers' drinks," Shapira said.

According to Beverage Information Group, a market-research firm tracking the liquor industry, 14.7 million nine-litre cases of straight whiskey sold in the United States last year. Up about one per cent from 2006, the figure still lags behind vodka and rum in sales and percentage growth but is outpacing Scotch whisky, the firm said.

But Maker's Mark U.S. sales rose eight per cent last year, while Evan Williams sales grew five per cent and Wild Turkey 4.6 per cent, Beverage Information Group said. There are no figures tracking international bourbon sales.

Heaven Hill spokesman Larry Kass said the company expects to recoup its investment "in short order." It will pass along higher grain costs eventually, but bourbon makers can do that gradually because bourbon ages for years before reaching store shelves, Kass said.

Virtually all the bourbon made in Kentucky ages at least four years.

F. Paul Pacult, an industry observer as editor of Spirit Journal, said that, despite escalating production costs, American whiskeys remain "the best bargains in spirits."

Wild Turkey is projecting 12 per cent growth this year in its export business, having beefed up distribution of its premium brands and expanded offerings in such key markets as Australia and Japan. Heaven Hill expects low-double-digit growth overseas, where it has boosted its sales staff.

At the Heminway Bar at the Hotel Ritz in Paris, Kentucky bourbon is the choice for one in five cocktails, head bartender Colin Field said, though it still trails vodka and cognac in popularity.

"Although bourbon wasn't made to make cocktails, it works so well with cocktails," Field said.

Keith Neumann, global director of bourbons at Beam Global Spirits & Wine, said Jim Beam has had strong growth in Russia, Spain, India, China and Italy and positioned itself as a spirits leader in Australia.

In Canada, Statistics Canada reported last month that according to 2007 figures bourbon, along with whisky and scotch, remain the most popular hard liquors in this country.

It also reported that sales of spirits rose 5.8 per cent last year.

"Canadian whisky, rye are really dominant in Ontario and Western Canada as spirits," said Rick Perkins of the Nova Scotia Liquor Corp. "So there'd be a bit of a spinoff on all whiskies from that, particularly bourbon."

Jim Meehan, bar manager at PDT in New York City, said the same premium small-batch products that made him a bourbon drinker in college are attracting new fans.

"You get a taste for bourbon, you don't stop drinking bourbon," he said. http://money.canoe.ca

02 Jul 08

Burn Stewart Distillers is adding a 15-year-old Limited Edition Single Malt Scotch Whisky to its Tobermory Distillery range.

The brand extension, was made using a "dual-location-maturation", first transferring the spirit into González Byass Oloroso Sherry casks and then moving each cask from the mainland, where the whisky develops, back to the island of Mull for its final year.

The bottle comes gift-boxed in dark-gold oak, with the bottle wrapped in a gift tissue wrap that illustrates Tobermory Bay. Final touches include a three piece insert, incorporating a smoked grey clear foiled envelope; historic photograph with master distiller's tasting notes and a gift card with bay imagery.

Alison Winship, Burn Stewart's marketing manager for the brand said: "The release of this cherished 15 year old island single malt from Tobermory's distillery has been inspired by the island and its people - a place where tradition and authenticity are omnipresent. This new pack has been nurtured and hand-crafted to reflect its roots and, like all great things, it will remain limited and treasured."http://www.just-drinks.com
For the tasting note, click here.

01 Jul 08

Distiller announces £45m revamp

Money is to be invested in Glenmorangie's distillery in Tain
Whisky giant Glenmorangie is to relocate its headquarters to Edinburgh and upgrade distilleries at Tain and on Islay as part of a £45m plan.
Its present HQ at Broxburn, West Lothian, is to be sold to Diageo.
The revamp will also see the sale of its Glen Moray distillery at Elgin as a going concern.
Consultation with the company's 420 employees has started. Job losses are anticipated, but most are expected to go through retirements.
The company said it would focus on building its premium single malt Scotch whisky brands, Glenmorangie and Ardbeg, in response to growing demand.

Stirrings in the glen of tranquillity
It is planning to withdraw from the bottling and sale of blended Scotch whisky.
Chief executive Paul Neep said the plan represented "significant capital investment".
He added: "We believe that these proposals will deliver long-term additional growth for both the company and also, importantly, for the local and wider Scottish economies."
Sites for the new headquarters and bottling plant have still to be revealed.
No job loses are expected among the 17-strong workforce at Glen Moray because Glenmorangie said the distillery would be sold as a going concern.
The business plans include a multi-million pound investment in Tain, Ross-shire.
Under the proposals, its distilling capacity will be increased, new whisky cask warehouses built and the visitor centre restyled.
The single malt Glenmorangie was first created at Tain in 1843.

Diageo, which is taking over the 33-acre Broxburn site, owns brands such as Bells and Benmore
The process of change will be phased over two years.
Further development is also planned at the company's Ardbeg distillery on Islay.
The distillery and visitor centre will be further upgraded and new cask warehousing constructed.
Moray's Nationalist MP and MSP were hopeful of the Elgin operation securing a new owner.
Richard Lochhead MSP said: "I was surprised to hear that Glenmorangie are to sell off the popular Glen Moray brand.
"The Elgin-based Glen Moray distillery is an important local business providing good employment and an important tourist attraction on the Whisky Trail."
MP Angus Robertson said: "The whisky sector is extremely buoyant at the present time and, indeed, for the foreseeable future, with massive investment across Moray and Scotland.
"This vibrancy in the industry should make the future of Glen Moray secure but until the details are resolved of the sale of this important brand there will understandably be some concern for local employees."

WHISKY FACT FILE
French drinks firm Moet Hennessy bought Glenmorangie from the Macdonald family in 2004 for about £300m
There are 14 staff employed at Ardbeg, 17 at Glen Moray and 23 at Tain, with the rest of the 420 workers based at Broxburn Source: http://news.bbc.co.uk

30 Jun 08

New Multi-Vintage Single Malts

Bruichladdich have released three dramatic new versions of their successful multi-vintage range of single malt whisky.

Each cuvée is masterfully assembled by whisky legend Jim McEwan from several  ages of Bruichladdich single malt, from different cask types and  diverse whisky characteristics.

The concept was originally inspired by Champagne’s Remi Krug: “With a  single vintage, it is God who decides on the quality. But with a multi-vintage, I am  God.”

The three new bottlings are Rocks, Waves and Peat, each designed to show the full repertoire of Bruichladdich style and peat flavour - the whole gamut of Islay whiskies.

MD Mark Reynier says: “They had evolved haphazardly. We have brought them together under one umbrella, new bottlings, each with it’s own distinct identity and flavour profile:”

“Rocks is the classic aperitif cuvée - minimal peat, so deliciously fresh and fruity - with a surprisingly sophisticated  flavour profile thanks to the French oak cask influences.”
“Waves is mildly peaty at  around 15ppm, beguilingly elegant with oodles of Bruichladdich finesse and fruit. A real anytime of day dram.”
“Peat  does what it says on the tin. It replaces the 3D range, has been toned down a bit with an average peatiness of around 35ppm. Plenty of peat but with out the medicine.”

UK Retail prices around: Rocks £24, Waves £30 Peat £30 www.bruichladdich.com

28 Jun 08

The demand for Scotch whisky, particularly in the Far East, has grown so fast, that the industry is in danger of running short of supplies.

London, June 28 : The demand for Scotch whisky, particularly in the Far East, has grown so fast, that the industry is in danger of running short of supplies.

According to The Times, sales to Singapore and China have risen from 45 million pounds in 2003 to 300 million pounds in 2007, and now some exporters to the area are finding it difficult to supply.

"It's almost as if Scotland is running out of her water of life," the paper quoted a disgruntled agent, as saying.

The rise in exports of Scotch, however, is good news for the big operators.
Sources in the whisky industry say getting supply levels right is the main problem.
They believe that too much of whisky will glut the market; while too little, could result in rival drinks posing a threat.

ANI / http://www.andhranews.net

27 Jun 08

As a consequence of the continuing instability of basic raw material prices, which have doubled within the last year, the management of J & A Mitchell and Company Ltd. have decided to cut back the production of new spirit at their Springbank and Glengyle Distilleries until prices settle. The state of the materials market will be kept under continuous review.

The opportunity will be taken to carry out necessary maintenance work and create the increased warehousing accommodation required for future development. In the short term there will however, regrettably, be a few staff redundancies. There will be no impact on the availability of bottled Springbank whisky or the Kilkerran whisky from its Glengyle Distillery as the Company has ample stocks of young maturing whisky which will enable it to continue supplying its home and export markets as normal.

Chairman
J & A Mitchell and Company Ltd. Source: http://www.springbankdistillers.com/

26 Jun 08

No half measures for Scotch whiskyBy Gillian Marles
BBC Scotland

The whisky industry in Scotland is warning of tough action against India unless it relents on taxes and labelling.

The question of what makes a Scotch whisky is rumbling on
The Scotch Whisky Association (SWA) is challenging a ruling by the Supreme Court in Mumbai allowing whisky brewed in Bangalore to qualify as a "Scot".
The drink, called Peter Scot, is one of India's favourite tipples but the association said the name gives a misleading impression that it has Scottish connections.
The organisation is also fighting what it said were unfair taxes imposed by some Indian states on the cost of a bottle of Scotch.
India is the biggest spirits market in the world and whisky accounts for most of the 100 million cases which are consumed in the country each year.
Less than one million of these cases come from Scotland.
Gavin Hewitt, of the SWA in Edinburgh, said: "If we could get 5% of the market it could transform the industry."
At Diageo's new headquarters in the Lower Parel area of Mumbai, the company's chief executive in India, Asil Adif, is looking to the future.
He added: "India is a very young country. Every year 15 million new consumers are added to the legal drinking age.
"They like things which communicate status and refinement and Scotch in India does that."
In the Hard Rock Café in Mumbai, Danesh Shetty, said in the last five years trends had changed.

Danesh Shetty said the knowledge of whisky was growing
"People really know now about the Scotch whisky world, and they are learning how to have a Scotch whisky," he added.
The price of a Scotch whisky is much higher. In Danesh's bar, a local whisky costs 150 Rupees (about £2), whereas a Scotch costs at least three times that.
So there is a lot at stake. That is why the Scotch Whisky Association is putting a large amount of effort and money into campaigning against taxes.
The industry won a considerable victory last year when, after pressure from the World Trade Organisation, India slashed taxes on Scotch, which had been as high as 550%. But local states then imposed their own tax on the drink.
The Scotch Whisky Association has said it will take the fight to the highest level.
It is asking the European Commission to seek consultation with India and if that does not work, the issue could be taken back to the World Trade Organisation.
Molasses brews
If the WTO finds in SWA's favour, Gavin Hewitt said Indian imports to the UK could be penalised: "You're allowed to put tariffs up against Indian goods equivalent to the damage that's being done to your product."
This dispute is running at the same time as the Scotch Whisky Association is challenging when a whisky can be called a Scot.
Most Indian whiskies are made from molasses and cannot be sold in the EU as whisky. Some brands give the impression they are from Scotland. The Bangalore-based UB group's Bagpiper whisky is the most popular spirit in India.
The Association is looking at ways it can challenge the Supreme Court ruling allowing Peter Scot to keep its name.
But there is no sign when this issue will be resolved. It has taken 20 years to get to this stage. http://news.bbc.co.uk/

24 Jun 08

Bushmills invests £1.5m in stills equipment

The Bushmills distillery is celebrating its 400th anniversary in 2008.
The development will focus around improving all of the existing nine stills plus the addition of a brand new tenth still.

Gordon Donoghue, Bushmills supply director, said: “Diageo is committed to growing the Bushmills brand and the refurbishment of all existing nine stills and the addition of 'still 10' will enable us to increase production whilst maintaining the existing high standard of whiskey.”

The distillery recently refurbished its mash house in 2007.

Donoghue added: “Our recent investment continues the investment strategy announced when Diageo took ownership of the brand and the distillery.

“To date more than £6m has been spent, allowing us to increase production and efficiency and we are aiming to double our output to 1 million cases within the next 5 years.”

The distillery currently employs some 120 staff and produces 500,000 cases of Bushmills annually on a seven-day production cycle. http://www.harpers.co.uk

24 Jun 08

Ministers scotch whisky tour fear

The whisky industry was worried about the future of promotional events
Ministers have moved to allay whisky industry fears that the offer of free drams during distillery tours could be banned under an alcohol crackdown.
Bosses feared that restrictions on promotional activities could signal the end for the traditional complementary drink at the end of tours.
They warned that the prospect could be damaging to the industry and lead to a drop in visitor numbers.
But the Scottish Government insisted free tour drams would be protected.
A spokesman said: "We can be absolutely clear that changing the arrangements whereby distilleries can offer a dram to visitors during a tour is not something we are considering."
The proposed ban on promotional activities in licensed premises which encourage the purchase and consumption of alcohol off the premises was among a raft of measures put forward by the government in a bid to tackle binge-drinking culture.

Our robust proposals for tackling alcohol misuse go hand-in-hand with supporting a successful Scottish drinks industry
Government spokesman
The Scotch Whisky Association had called for urgent clarification on the issue.
A spokesman said: "The Scottish Government's confirmation that current distillery practice will be unaffected is very welcome."
Other proposals offered by the government last week included a minimum price for alcohol and raising the minimum age for buying drink in supermarkets and off-sales to 21.
The government said the proposals were aimed at tackling a problem estimated to cost Scotland £2.25bn a year.
Anti-alcohol campaigners voiced support for the measures, but retailers were opposed.
'Finalised strategy'
A spokesman for the Scottish Government said: "Our robust proposals for tackling alcohol misuse go hand-in-hand with supporting a successful Scottish drinks industry, including Scotch whisky, as a sector which marries economic growth with promotion of a sensible and responsible approach to drinking.
"Government doesn't have all the answers and we recognise that we need to work in partnership with health professionals, local authorities, criminal justice partners, the third sector and the alcohol industry in order to successfully deliver.
"The consultation period for the alcohol misuse strategy will run until 9 September. We will fully consider the responses and expect to publish a finalised strategy by the end of the year."
www.bbc.co.uk

18 Jun 08

UB Group of India has developed the technology and been granted the US patent for manufacturing diet whisky and vodka, chairman Vijay Mallya said in what he described as an example of "thinking out of the bottle'.

The flamboyant Indian entrepreneur told students at the London Business School that his Vittal Mallya Scientific Research Foundation in Bangalore has developed the technology to convert the active ingredient of an Indian fruit that helps fight obesity into a safe liquid version.

"The plant called Garcenia contains some natural substances that works on your digestive system and actually breaks down your sugar cells and fat cells," Mallya said Monday.

"It has been used in the United States health food industry for decades. But making this Garcinia soluble in liquid is a technology that we have developed and patented in the US," he added.

"So we now have a legitimate diet whisky and a legitimate diet vodka," which had been successfully tested for calories.

"We sent it to a lab to check the calorific value and we proved it," Mallya said.

Mallya said manufacturing and marketing was delayed "because of the fighting with the European Union over classification".

"All of this was developed by us in India. We do think out of the box - no, make that out of the bottle," he said during a lecture and interaction session with LBS students - an event organised by the UK India Business Council and the business school's India Business Forum.

Research by the Vittal Mallya Scientific Research Foundation has centred around a fruit from the Garcinia family, the Malabar Tamarind (biological name, Garcinia Cambogia), whose primary acid, hydroxycitric acid (HCA), can help bring about weight loss.

Garcinia fruits have been used as a common natural food flavouring agent on the Malabar coast "for ages", the foundation says on its website.

The research foundation says it has developed a unique soluble salt after extracting HCA acid from the Malabar tamarind, which not only lowers appetite but also helps control cholesterol, with no side-effects, including the 'rebound effect' which causes rapid weight gain after a weight loss.

The salt, described as a "highly soluble, off-white, free flowing, amorphous, tasteless and extremely pure calcium salt of near-neutral pH with 75 percent HCA content", is available under the name of Hydroxycitrisol.

"Due to its soluble nature, Hydroxycitrisol can be readily incorporated into beverages, chocolates and other food formulations," the research foundation adds. http://www.indiaenews.com/

16 Jun 08

Charles says cheers to Welsh whisky

The Prince of Wales will open a new visitor centre at the
Penderyn Distillery, Wales's only whisky and spirit distillers, on June 26.

The Penderyn Distillery in the Brecon Beacons National Park is the southernmost and smallest distillery in Britain.

The new visitor centre has been added to the cedar clad distillery at a cost of 850,000 pounds. http://www.newswales.co.uk/

15 Jun 08

Distiller sees red over ban on 'green' malt
By William Lyons
ANOTHER row has emerged over how to categorise Scotch whisky after one distiller claimed he was being prevented from developing new energy-efficient ideas.
John Peterson, distillery manager at Loch Lomond Distillers, has accused the Scotch Whisky Association of stifling innovation by planning to outlaw his production methods and is calling for a new category that will allow him to continue with plans to launch Rhosdhu single malt, produced from column stills, in the next decade.

He says the malt will save energy but the SWA argues that whisky produced from a column still is not traditional and that any spirit distilled using this method cannot be described as single malt whisky.

But Peterson said: "Under the present definitions we can use this production method and call it single malt. The new definitions have added a clause which says malt whisky should be made in the traditional way.

"We have a method that produces very good new malt spirit and we are being penalised because we are innovators. It makes me very annoyed.

"If our industry can't encourage innovation I find it sad. The reason we are doing it is to make the process better, more efficient and the energy savings are considerable, but we just get slapped down. I don't think it's right.

"The SWA has insisted that it is classed as grain whisky. But it is made from 100% Scottish malt, produced and matured in Scotland and tastes like malt whisky."

Whisky expert Dave Broom said: "There is tradition and heritage behind this kind of whisky. It may not be common, but this production method has been around since the 19th century. Therefore it should be valid and considered as a malt whisky."

Campbell Evans, director of Government affairs at the SWA, said: "The further category being floated does not reflect traditional Scotch Whisky distillation and practice.

"The product in question is in any event already covered by the term 'Single Grain Scotch Whisky' outlined in the draft Regulations." http://business.scotsman.com

10 Jun 08

Whisky museum needs a new place to call home
By Chris Saunderson

A SHOWCASE for Speyside’s proud whisky heritage could be under threat unless new museum premises can be found.

Dufftown Whisky Museum is living on borrowed time and this summer is set to be the last in its present town centre location.

The lease is up early next year and local promotion group Dufftown 2000, which currently pays a peppercorn rent for the former undertaker’s premises, has been told it will not be renewed.The bombshell could not have come at a worse time with museum visitor numbers booming and two major events due in 2009.The Spirit of Speyside Whisky Festival, which is one of the museum’s main crowd pullers, will be doubled in size next year to 10 days and 2009 is the Year of Homecoming when visitors from all over the world will descend on Moray.

Museum volunteers have been scouring the local area for suitable alternative premises but have so far drawn a blank.

Properties have either been too expensive or not suitable to house the museum collection and whisky nosing room. And a gratefully received offer to house the museum in a local distillery has been ruled out on the grounds of its distance from the town centre.

Andy Cameron, of Dufftown 2000, said the committee felt it was important to retain a town centre location.“We need someone (property owner) who can work with us. There are funds available to us and we can pay a rent but we need someone who sees the benefit of the museum for the community,” he said.

The museum has been in existence since 1999 and visitor numbers have been growing each year.

Last summer was a record year and 1,694 people came through its doors, an increase of over 230 on 2006.

The museum is open from mid-June to mid-September, but also opens each year during the Spirit of Speyside Whisky Festival in May. The museum was closed for a period due to a lack of volunteers and the fear is if it is forced to close due to a lack of premises, the current momentum might be lost and it would be difficult to resurrect it in the future.

René and Glo Ramon are the mainstays of the museum team and they have invested a lot of time and effort into the project over the years.
“People have donated a lot of artefacts. We are not taking any more because we don’t know where we are going,” said Mrs Ramon.

Local distilleries have donated many of the items on display and Glenfiddich has agreed to put a lot of items in storage for now. HM Customs and Excise has also donated items in the shape of illicit stills seized over the years.

It had been hoped to widen the scope of the museum beyond just whisky and take in more of the social history of Dufftown itself, however, those plans are on hold for now.The museum group has expressed an interest in relocating to the library when it moves into the local primary school. However, that move is still some way off and may not be completed for a couple of years.

In the meantime the group is desperate to find somewhere it can call home ahead of possibly the busiest year in its history in 2009.

“The Spirit of Speyside will be 10 days next year and during the festivals this place is crammed all day long,” added Mr Cameron.

The museum hosts talks and whisky tastings, and also has music.“Some nights we have up to 35-40 people all sitting down for a whisky tasting,” he said.

Mrs Ramon said the committee had invested heavily in improving the museum facilities - it relies largely on visitor donations and grants - and the small but hardworking group of volunteers had donated countless hours to staffing the visitor attraction.

“There has been a lot of goodwill from distillers and local bottlers to give up their time and product,” added Mr Ramon.The museum provides and also receives spin-off benefits for local accommodation and restaurant owners.

“All the restaurants lay on early meals before the visitors come in for the (whisky) nosings and all the B&B providers are very good and promote what we do. The caravan site lays on a minibus as do the holiday cottages at Parkmore,” said Mr Cameron.It has been difficult to focus on the summer season ahead with the loss of the premises hanging over the committee.

Mr Cameron urged anyone with a property they believe may help keep the museum afloat to contact the volunteer team on 01340 820507. http://www.northern-scot.co.uk

09 Jun 08

Scottish distilleries attract 1.2m visitors in 2007

Whisky tourism in Scotland is up, latest figures show.

Data from ScotlandWhisky discovered 1,233,696 people toured a distillery in the country in 2007, which represents a 2.6% increase over the last three years.

Some £22.4m was spent at whisky visitor attractions over the same period, a 17.8% jump in spending.

Chris Conway, ScotlandWhisky spokesman, said: “These figures are a testament to Scotch Whisky's importance to Scotland's tourism experience. Scotch Whisky is recognised worldwide, but can only be produced in Scotland.

“Using Scotch to encourage tourists to come and explore Scotland is a real advantage to the country, bringing visitors and economic benefits to many communities from Islay to Speyside.” http://www.harpers.co.uk/

05 Jun 08

Auchentoshan introduces new expressions and launches major contemporary twist to packaging design

Auchentoshan Distillery – home to Scotland’s only triple distilled single malt whisky – is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.

On-shelf during June 2008, this is the first major re-design that has been introduced in more than 12 years.  The distillery has created a range of different tastes that can be enjoyed on any occasion with the introduction of the Classic and 18 year old expressions while the 12 year old, Three Wood, and 21 year old all gain a new identity. 

The new bottle shape and packaging design is a radical move from its former traditional look.  The design embraces its traditional heritage with the use of a thick base bottle to keep its weight and premium status, while the oval bottle shape is more simple and stylish to easily hold in one hand.  

Presented in beautifully pearlised packaging, the unique bottle shape and the use of strong contemporary colours aim to maximise its on-shelf presence and present a recognisable product range.

The new look which compliments the soft, delicate and zesty taste profile, is set to appeal to a younger and wider audience of emerging malt consumers who enjoy trying ‘the new’ and ‘the best’ in an urban social scene.

Karen Murray, marketing manager for Auchentoshan, said: “We’ve made bold changes to the packaging design and introduced some new expressions to widen our market appeal and ultimately drive long-term and sustainable growth. 

“It was important for us to consider existing single malt enthusiasts in the design development, while at the same time creating a look that would appeal to first time malt drinkers.  The result is a design which incorporates both traditional and contemporary elements.”

 Auchentoshan will mark the launch of the new product range with trade events in London and Glasgow during June.     

This product launch comes as Auchentoshan invests more than £500,000 in the regeneration of its four star visitor attraction.  Whisky lovers will be able to take a distillery tour, watch films about its history and purchase the beloved single malt from an extended retail area. 

Established in 1823, Auchentoshan – meaning ‘corner of a field’ in Gaelic – is one of only three remaining working lowland distilleries in Scotland.  The distillery can be found nestled at the foot of the Kilpatrick Hills overlooking the famous River Clyde which runs through the heart of Glasgow in the west of Scotland.

The company recently celebrated its success following the San Francisco World Spirits Competition where it was awarded Double Gold for the new Auchentoshan 18 year old; double gold for the 16 year old limited edition; Silver Medal for 12 year old and silver for Classic.

Distributed throughout the UK by Cellar Trends, Auchentoshan has been recognised for its product quality, winning awards at several other prestigious ceremonies including the International Spirits Challenge and the International Wine & Spirit Competition.  www.morrisonbowmore.co.uk

Classic
The Classic is soft, rich and creamy with a pale gold appearance.  It has a rich vanilla and coconut smell with a hint of green apple and a tang of citrus zest.  To taste it has a sweet vanilla cream, fresh green apple skin and a little mint.  It has a wonderful fresh floral zesty finish.
RSP - £20.99

12 Year Old
The 12 year old is smooth, fresh and nutty with a golden honey appearance.  It has a
Crème Brulee smell with a burst of citrus and the signature nuttiness and green leafiness of Auchentoshan.  To taste the palate is smooth and sweet with hints of tangerine and lime.  To finish, it is a gingery and slightly drying with a pleasant lingering nuttiness.
RSP - £24.99

Three Wood
The Three Wood is intense, sweet and complex with a rich golden bronze appearance.  It has a blackcurrant, brown sugar, orange, plum and raisin aroma with a fruit and syrup taste.  The finish is fresh and fruity with long lasting oaky sweetness.
RSP - £34.99

18 Year Old
The 18 year old is zesty and refreshing with deep golden summer barley appearance.  The nose is fresh tobacco leaf then sweet with a hint of caramelised sugars, green tea and toasted almonds.  At first the palate has a floral freshness with sweet barley sugar which gently ebbs to reveal a tangerine zestiness that leaves the palate alive and refreshed.  It leaves a long, lingering and well balanced dram that invigorates the mouth.
RSP - £49.99

21 Year Old
The 21 year old is elegant and perfectly balanced with a bright copper appearance.  It has ripe gooseberry notes together with sweet vanilla and oak that combines with a freshly cut barley flavour.  The taste is light chocolate and soft green fruit, with a twist of old oak and honey.  It leaves a long and lasting finish demonstrating real depth and character.
RSP - £69.99

03 Jun 08

I'm very pleased to tell you that The Balvenie Vintage 2008 has now been released.

Selected by Malt Master David Stewart, together with a team of our very own Balvenie craftsmen, The Balvenie Vintage Cask 1976 is a bottling of two oak casks that had lain undisturbed for over 30 years. Visit my column to read more.

With a yield of just 433 bottles, which are expected to be quickly snapped up, don't delay if you fancy a bottle. Visit our online shop to find out more.

As a final aside, I'm very pleased to tell you that our Single Barrel 15 Year Old and last year's limited edition SherryOak 17 Year Old have won a gold medal at the 2008 San Francisco Spirits competition. Let's hope it's a good sign for the year to come.

Kindest regards,
Rob MacPherson
The Balvenie Distillery

PS: the Price is £400 !!

01 Jun 08

Can single malt, stereotypically the tipple of ageing detectives and Scotch snobs, have street cred? The UK's top brands – and some of our most prominent celebrity drinkers – seem to think so.

Spurred on by a year of record sales, drinks companies are pouring cash into rebranding the drink, billing it as "the new champagne".

Upcoming launches of flashy super-premium whiskies, starting at £300 a bottle, see firms branch out from their traditional consumer base, targeting the young, beautiful, and very rich.

Nor is whisky a male preserve. Female fans include actress Scarlett Johansson and presenter Alexa Chung. Even so, Charles Allen, of drinks group Diageo, which produces Johnnie Walker and J&B whiskies, said: "We know... our whisky is drunk by women, [but] we never try to sell whisky as a feminine choice. It's advertised with F1 racing and the like."

It is no accident that Jameson, the Irish whiskey, chose trendy London members' club Shoreditch House as the venue for the launch on Tuesday of its most expensive whiskey ever. The £295 Rarest Vintage Reserve is aimed at "metropolitan" types, aged 25 to 34. It's all about as far from the traditional profile of a whisky drinker as it's possible to get. http://www.independent.co.uk

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